In my previous articles about game payment, I have mentioned the differences in the behaviors of gamers when it comes to purchasing game items. It was interesting to have an opportunity to redesign a long history payment gateway, which improves many important metrics, such as conversion rate, transaction per session, bounce rate, and many more.

Business scenario

In mid-2018, the game payment gateway faced many serious problems, including branding, trust, and usability. To define the problems, we have interviewed Game Operators, Gamers, Customer Services, and Stakeholders and collected data from Google Analytics.

Stakeholders

• There is no top-of-mind website for users to remember.
• Too…

I had an interview with a recruiter a few days ago. During our conversation, they have asked me a question:

Is Game Payment similar to E-commerce?

The question is fascinating so that we will discuss it in this article. Please note that the topic only covered the behaviors of users in Vietnam.

First, let’s define the Gamer and E-commerce User (or Shopper)

Gamer

Yes, as named, they are gamers. Their age ranges mostly from 16 to 34 years old, and they can live anywhere in Vietnam. At VNG, we have created several personas, but all still share some characteristics:

• They love…

In the previous article, I already mentioned 3 important aspects of MMORPGs that strongly influence gamers' gaming behaviors. Today, we will analyze Onmyoji — an interesting game from Net Ease — to see how the game studio designed their game based on those psychological understandings.

The game

Onmyoji is a turn-based fantasy strategy game from NetEase, where you can build to strengthen your Shikigami and form teams that help you defeat other players or demons to become the ultimate Onmyoji. The game reached a 200M download in 2020.

Game features & activities

Unique game story, interesting and diverse gameplay, and beautiful design are key factors contributing…

Nowadays, fast internet connection and affordable gaming devices connected millions of people to the world of gaming, which made Massive multiplayer online role-playing games (MMORPGs) become one of the most popular and top-earning genres in many countries. MMORPGs are playful because gamers influence the game as a core factor. They constructed, developed, and maintain the game with the diversification of demographic, psychosocial, and characteristics.

Creating a game that is approachable for different gamer types requires a lot of developer’s effort to understand and design features that suit their expectations. This also makes humans becoming one of the critical factors to…

According to the final task’s requirements, I have documented the whole process of making it below:

Requirements:

In the MCP course, we’ve learned a lot about how the media works and their application in real life, from narrative to Frankfurt School and Surveillance Capitalism. Our requirement for the final task was:

Choose a Media Channels & Platforms related subject (something covered in class or related to what we’ve been doing) and come up with a practical media project based on exploring that issue or asking a certain question of it.

….Original ideas which incorporate media theory into an understanding of the…

Ok, now Christmas is about to come and I will write about wishes. As you already know in my previous post — I’m studying online because of the Pandemic, but even so, I still have a to-do list for my next year in Finland (which supposedly to be for this year).

What will I do if I’m in Finland?

Autumn — where the semester starts

When mentioned about Autumn, we definitely can’t dismiss the Mushroom season. There are many places that you can have camping and picking mushroom trips. They very near to the city center and In Finland, everyman’s rights allow anyone to pick mushrooms…

Not only movies in theaters will attract viewers, but TV series are also very attractive and popular, so it will be a huge shortcoming when not mentioning TV series. A recent example is The Walking Dead, which is a hit series, with aMC studio selling each episode to Netflix for $ 1 million for the channel to air online, while they filmed the first 8 episodes of season 5. It only takes 4 days.

Recently I have been watching Prison Break during my free time, and really interesting in how they made a TV series and the tricks behind it…

Alright, I’m almost finishing my first online semester at TAMK. A few months ago, I was so excited to wait for a new study life in Finland. Still, the Pandemic changed everything, and I have to get familiar with things that people called: a new normal, including online learning, online hangout, and online teamwork.

Surprisingly, distance learning is quite different from my imagination and look at the bright side; it is a unique experience that many people don’t have. In this article, I will share my experience when studying online at TAMK.

Quality of Instruction

I had enrolled in 9 courses in the…